Case studies · 2
The strategic
and the analytical.
Long-form writeups of strategic and analytical work, with details abstracted to respect confidentiality — the work, the framing, and the lessons travel intact.
Conv Eval
How do you measure whether a production conversational agent is actually getting better? An eval taxonomy, a labeling protocol, and the downstream changes it forced.
Product System
Instrumentation, BigQuery + dbt, CUPED for variance reduction, and a build-vs-buy memo that kept us out of a multi-year vendor lock-in.