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Project

Hamama (Web + Orders)

End-to-end for a small greenhouse-direct business: public site for customers, orders backend for the operator.

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Two halves, one product: a public-facing storefront for customers, and the admin/orders side for the operator — intake, tracking, fulfillment.

It’s the smallest possible end-to-end e-commerce surface that still handles real orders for a real farm business. The lesson — over and over — is that the boring 80% (auth, order state machine, error recovery, payment reconciliation) is most of the product. The shiny 20% takes a weekend; the boring 80% takes the rest.

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Thinking Canvas

Particle-visualization of an LLM's reasoning process — render the thinking, not just the answer.

Get in touch

Open to product roles where shipping, strategy, and measurement live in the same job. Also happy to just talk evals, experiment design, or how people understand things.